Dear Wine lover,

Welcome and many thanks for your interest in finding out more about becoming one of our privileged Club Members. WINES OF THE WORLD DIRECT have a growing and vibrant club membership each of whom receive exceptional benefits by joining our innovative scheme and our aim is to continue to offer outstanding value and service to our priority customers.

May I reiterate the fact that Wines of the World Direct are the sole agents for the world’s largest and award winning international wine merchant. Other trading identities include The Sunday Times Wine Club, HSBC Wine Club, The Wall St Journal Wine Club and Die Welt Wine Club in Germany plus many more. For more information please access our "about us" page.

As a club member you will receive many benefits ensuring you have access to the world's best wines at hard to believe prices. All of our international award winning wines are estate bottled and made with care, passion and pride. Our buying team have over forty years of experience and select only wines of real character and authenticity.


Members agree to purchase a minimum of nine cases of our wines over a twelve month period. This equates to approximately two bottles per week. This is a commitment based on trust and no legal registration needs to be undertaken. Members can withdraw at any time.


  1. Members will be entitled to 20% off our already competitive price list on all wine purchases that have not been previously discounted. A special member’s area will highlight these prices.
  2. Members will be invited to all of our tasting events showcasing a wide variety of different international wines completely free of charge. Tastings include charcuterie and canapés to complement the wines. Approximately eight per year. Details of events are advised every four or five weeks.
  3. Members will have their own unique web page outlining offers specifically tailored to preferred styles of wine based on buying history and personal feedback. These offers will change monthly.
  4. Members will receive prior notice to all “one off” special offers as well as details of special purchases which are exclusive to members only.
  5. Members will have access to a special list of wines each quarter allowing pre purchases of selected fine wines and champagnes, again at hugely advantageous prices.

Our top priority is to continue to develop our range of benefits to club members based on feedback and innovation.

Should you wish to apply to become one of our members, please click here to fill in the form which needs to have all fields filled out to proceed.

Many thanks for your attention

Peter Reynolds
Managing Director
Wines of the World Direct